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<channel>
	<title>cafcafcreative: creative production / art direction/ illustration</title>
	<link>https://cafcafcreatif.com</link>
	<description>cafcafcreative: creative production / art direction/ illustration</description>
	<pubDate>Sat, 09 May 2020 06:30:03 +0000</pubDate>
	<generator>https://cafcafcreatif.com</generator>
	<language>en</language>
	
		
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		<title>Home</title>
				
		<link>https://cafcafcreatif.com/Home</link>

		<pubDate>Sun, 03 May 2020 07:32:12 +0000</pubDate>

		<dc:creator>cafcafcreative: creative production / art direction/ illustration</dc:creator>

		<guid isPermaLink="true">https://cafcafcreatif.com/Home</guid>

		<description>

	&#60;img width="1107" height="285" width_o="1107" height_o="285" data-src="https://freight.cargo.site/t/original/i/7f8b59a432f519ee4f293c82ac3a7d6ce5f2df2f8dc31f17f490fe92c6f1e2ac/cafcafcreatif-logo.png" data-mid="71096514" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/7f8b59a432f519ee4f293c82ac3a7d6ce5f2df2f8dc31f17f490fe92c6f1e2ac/cafcafcreatif-logo.png" /&#62;

	


	CAFCAF is:
A Creative Producer &#38;amp; Art Director 

Really awesome at producing campaigns remotely.Can also draw things for you.
Let’s talk! -&#38;gt; hello[at]cafcafcreatif.com
	
&#60;img width="1665" height="1464" width_o="1665" height_o="1464" data-src="https://freight.cargo.site/t/original/i/9c02ca8af901539a5d8262fea47c4885d4b3e8a72f075a787d6485f3de806138/LetsMakeStuff_original.png" data-mid="72419871" border="0"  src="https://freight.cargo.site/w/1000/i/9c02ca8af901539a5d8262fea47c4885d4b3e8a72f075a787d6485f3de806138/LetsMakeStuff_original.png" /&#62;

Check out a selection of work below. ︎

(Click for more details)</description>
		
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	<item>
		<title>LINA CHOO</title>
				
		<link>https://cafcafcreatif.com/LINA-CHOO</link>

		<pubDate>Thu, 07 May 2020 06:38:57 +0000</pubDate>

		<dc:creator>cafcafcreative: creative production / art direction/ illustration</dc:creator>

		<guid isPermaLink="true">https://cafcafcreatif.com/LINA-CHOO</guid>

		<description>LINA CHOO&#38;nbsp;
The Great Artist Velvet Matte Lipstick


	ABOUT THE PROJECT

Art Direction: Christina Fung
Design: Christina Fung
Photography: JJ Stratford
Copywriting: Kathryn Freitas-Seitz

Client: Beautylish

Beautylish helped debut a new luxury cosmetics brand from China called LINA CHOO. Along with creating a landing page to showcase their premier product line, a collection of lipsticks inspired by artists, I also worked with my team to put together an interview with their founder to help further promote the launch.

	
&#60;img width="2000" height="1407" width_o="2000" height_o="1407" data-src="https://freight.cargo.site/t/original/i/bfee8cba7c8e4afceec454e5d1945a159cbcc199293db7d3a6576e22a903a893/LINACHOO_VelvetMatteLipstick_Group.jpg" data-mid="70006268" border="0"  src="https://freight.cargo.site/w/1000/i/bfee8cba7c8e4afceec454e5d1945a159cbcc199293db7d3a6576e22a903a893/LINACHOO_VelvetMatteLipstick_Group.jpg" /&#62;
&#60;img width="2000" height="1564" width_o="2000" height_o="1564" data-src="https://freight.cargo.site/t/original/i/7d00891346e15c14fd7898bf19f47e77e2840d0496489e79fc953ba5cb5fe9a0/LINACHOO_VelvetMatteLipstick_GroupMacro.jpg" data-mid="70006270" border="0"  src="https://freight.cargo.site/w/1000/i/7d00891346e15c14fd7898bf19f47e77e2840d0496489e79fc953ba5cb5fe9a0/LINACHOO_VelvetMatteLipstick_GroupMacro.jpg" /&#62;
&#60;img width="2000" height="3905" width_o="2000" height_o="3905" data-src="https://freight.cargo.site/t/original/i/cf056b8f5ec9276e5a8da71e83f4f6f75b39d55dcef351114f3c3e31f1e196ed/LINACHOO_VelvetMatteLipstick_GroupAbove.jpg" data-mid="70006269" border="0"  src="https://freight.cargo.site/w/1000/i/cf056b8f5ec9276e5a8da71e83f4f6f75b39d55dcef351114f3c3e31f1e196ed/LINACHOO_VelvetMatteLipstick_GroupAbove.jpg" /&#62;
&#60;img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/891be2df884e4cc3729fc51aba0cd1a8551e9f9e0640b9316723931f384825de/LINACHOO_VelvetMatteLipstick_packagingdetails.jpg" data-mid="70006271" border="0"  src="https://freight.cargo.site/w/1000/i/891be2df884e4cc3729fc51aba0cd1a8551e9f9e0640b9316723931f384825de/LINACHOO_VelvetMatteLipstick_packagingdetails.jpg" /&#62;

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	<item>
		<title>Good Molecules</title>
				
		<link>https://cafcafcreatif.com/Good-Molecules</link>

		<pubDate>Thu, 07 May 2020 07:03:35 +0000</pubDate>

		<dc:creator>cafcafcreative: creative production / art direction/ illustration</dc:creator>

		<guid isPermaLink="true">https://cafcafcreatif.com/Good-Molecules</guid>

		<description>Good Molecules



	ABOUT THE PROJECT

Art Direction: Christina Fung
Photography: JJ Stratford

Design: Rida Ilyas
Client: Beautylish


Created bright and fun imagery to promote new releases from the skincare brand Good Molecules.
	
&#60;img width="2000" height="2479" width_o="2000" height_o="2479" data-src="https://freight.cargo.site/t/original/i/255e4a0e8ea51daad3903fa9ae9a5a6a1ae27f8e7755947d9a106bbf1d229218/GoodMolecules_CaffeineEyePatch_02.jpg" data-mid="70006811" border="0"  src="https://freight.cargo.site/w/1000/i/255e4a0e8ea51daad3903fa9ae9a5a6a1ae27f8e7755947d9a106bbf1d229218/GoodMolecules_CaffeineEyePatch_02.jpg" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/d3044356928ecb405e91d593229113073dde402a8eb3fc6006a1a2893c7ee3b2/GoodMolecules_CaffeineEyePatch_01.jpg" data-mid="70006810" border="0"  src="https://freight.cargo.site/w/1000/i/d3044356928ecb405e91d593229113073dde402a8eb3fc6006a1a2893c7ee3b2/GoodMolecules_CaffeineEyePatch_01.jpg" /&#62;
&#60;img width="1000" height="2404" width_o="1000" height_o="2404" data-src="https://freight.cargo.site/t/original/i/c7f917bbf3996dc0e36ac70d193cbce161080d4a7523667515f30aded7e584ed/GoodMolecules-PineappleExfoliatingPowder-Launch-Email.jpg" data-mid="70645414" border="0"  src="https://freight.cargo.site/w/1000/i/c7f917bbf3996dc0e36ac70d193cbce161080d4a7523667515f30aded7e584ed/GoodMolecules-PineappleExfoliatingPowder-Launch-Email.jpg" /&#62;
&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e93e698223207b5c9ee874232b3f932c5491aa1a5c40e69f86642ab8546375d4/GoodMolecules_PineapplePowder_02.jpg" data-mid="70006813" border="0"  src="https://freight.cargo.site/w/1000/i/e93e698223207b5c9ee874232b3f932c5491aa1a5c40e69f86642ab8546375d4/GoodMolecules_PineapplePowder_02.jpg" /&#62;



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	<item>
		<title>Wayne Goss The Luxury Lip Collection</title>
				
		<link>https://cafcafcreatif.com/Wayne-Goss-The-Luxury-Lip-Collection</link>

		<pubDate>Sun, 03 May 2020 07:32:12 +0000</pubDate>

		<dc:creator>cafcafcreative: creative production / art direction/ illustration</dc:creator>

		<guid isPermaLink="true">https://cafcafcreatif.com/Wayne-Goss-The-Luxury-Lip-Collection</guid>

		<description>Wayne Goss&#38;nbsp;
The Luxury Lip Collection



	ABOUT THE CAMPAIGN
Art Direction: Christina Fung
 Design: Christina FungPhotography: JJ Stratford
Client: Beautylish / Wayne Goss

We started to plan for the first cosmetics’ launch from Wayne Goss before the COVID-19 Shelter-in-Place orders were enacted. We had grand plans for a campaign shoot with models but we had to downsize our efforts for the safety of the team involved. The campaign still turned out beautifully and the launch was a success!
	
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/cb58c52fe7990633fa254737ab6d84464041b620e7e56cd52e01c3faacb3c849/WayneGoss_LipCollection_Final_Group_desktop.jpg" data-mid="69541932" border="0"  src="https://freight.cargo.site/w/1000/i/cb58c52fe7990633fa254737ab6d84464041b620e7e56cd52e01c3faacb3c849/WayneGoss_LipCollection_Final_Group_desktop.jpg" /&#62;




Coming Soon Teaser

Wayne Goss had been working on a cosmetics line for years; he had hinted at it to his followers in previous years – but now it was finally going to be released! I wanted to tease the launch – no one knew what the products were going to be and I wanted to help drum up the intrigue and hype.

	
&#60;img width="1200" height="1810" width_o="1200" height_o="1810" data-src="https://freight.cargo.site/t/original/i/79e33df28857d54759a0ed603c8b87d5a9310614fec2d716b6c774c9d2d4037b/WayneGoss-LuxuryLip-ComingSoon-Email-English.jpg" data-mid="69697206" border="0"  src="https://freight.cargo.site/w/1000/i/79e33df28857d54759a0ed603c8b87d5a9310614fec2d716b6c774c9d2d4037b/WayneGoss-LuxuryLip-ComingSoon-Email-English.jpg" /&#62;
&#60;img width="1852" height="1492" width_o="1852" height_o="1492" data-src="https://freight.cargo.site/t/original/i/27e3a869fe3cc4be4a46e9c02a882936a7b6a5d8dfc58b235a82beadbfa97b4b/Screen-Shot-2020-05-01-at-10.13.18-AM.png" data-mid="69698023" border="0"  src="https://freight.cargo.site/w/1000/i/27e3a869fe3cc4be4a46e9c02a882936a7b6a5d8dfc58b235a82beadbfa97b4b/Screen-Shot-2020-05-01-at-10.13.18-AM.png" /&#62;

Collection Launch

The collection launched with a longform sales page displaying the 3 products in the collection: lipstick, lip gloss, and lip pencil and featuring quotes from Wayne Goss himself.


	&#60;img width="2000" height="5233" width_o="2000" height_o="5233" data-src="https://freight.cargo.site/t/original/i/df8e3e8be26ede4281a80d6eb2d732fdac7405a3518a5f39acf3ae639c83eda9/waynegoss_lip_salespage_screenshot01.jpg" data-mid="69697852" border="0"  src="https://freight.cargo.site/w/1000/i/df8e3e8be26ede4281a80d6eb2d732fdac7405a3518a5f39acf3ae639c83eda9/waynegoss_lip_salespage_screenshot01.jpg" /&#62;&#60;img width="2867" height="5897" width_o="2867" height_o="5897" data-src="https://freight.cargo.site/t/original/i/67ca8be9bd3466838e9cbd5c67096917f611389388ec42bb15cfb8846551336f/waynegoss_lip_salespage_screenshot02.jpg" data-mid="69697850" border="0"  src="https://freight.cargo.site/w/1000/i/67ca8be9bd3466838e9cbd5c67096917f611389388ec42bb15cfb8846551336f/waynegoss_lip_salespage_screenshot02.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Beautylish Lucky Bag 2020</title>
				
		<link>https://cafcafcreatif.com/Beautylish-Lucky-Bag-2020</link>

		<pubDate>Mon, 04 May 2020 05:07:42 +0000</pubDate>

		<dc:creator>cafcafcreative: creative production / art direction/ illustration</dc:creator>

		<guid isPermaLink="true">https://cafcafcreatif.com/Beautylish-Lucky-Bag-2020</guid>

		<description>Beautylish 
Lucky Bag 2020



	ABOUT THE PROJECT
Creative Producer: Christina Fung
Art Direction: Christina FungDesign: Christina Fung, Rida Ilyas
Illustration: Dinara Mirtalipova&#38;nbsp; 
Copywriting: Kathryn Freitas-Seitz
Client: Beautylish

At the end of every year, Beautylish puts together a mystery bag for sale that is shipped out in the coming new year. It is based on the Japanese new year tradition called fukubukuro and was started by Beautylish as a thank you to their customers and community. For the 2020 version of the Lucky Bag, I had the pleasure of working with folk artist Dinara Mirtalipova. 


The visual theme for this year’s lucky bag was the crane, which symbolizes longevity and good luck.
I used Dinara’s beautiful spot illustrations and pattern to create the landing page, and a thank you email that was sent to our customers who generously bought a bag to be donated to a teenager in need.


	
&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a88ce21ec8291bb27819e79cee66a810f0109c19f215e6f4771f5a21aa5b6577/LuckyBag2020-ComingSoon-IG.jpg" data-mid="69698127" border="0"  src="https://freight.cargo.site/w/1000/i/a88ce21ec8291bb27819e79cee66a810f0109c19f215e6f4771f5a21aa5b6577/LuckyBag2020-ComingSoon-IG.jpg" /&#62;
&#60;img width="2258" height="6622" width_o="2258" height_o="6622" data-src="https://freight.cargo.site/t/original/i/1a65b828989452fcaffd5f367c625dfdcddebe8ceaf8c97b94faa1e35aeecbaa/LuckyBag2020_SalesPage_Screenshot.jpg" data-mid="69700939" border="0"  src="https://freight.cargo.site/w/1000/i/1a65b828989452fcaffd5f367c625dfdcddebe8ceaf8c97b94faa1e35aeecbaa/LuckyBag2020_SalesPage_Screenshot.jpg" /&#62;
&#60;img width="1200" height="2227" width_o="1200" height_o="2227" data-src="https://freight.cargo.site/t/original/i/6a72550cefc8bde432888f80a37d4d967c4f1acf9e40f36d95f2c46a78f0ff2e/LuckyBag2020-GOGO-ConfirmationEmail.jpg" data-mid="69698408" border="0"  src="https://freight.cargo.site/w/1000/i/6a72550cefc8bde432888f80a37d4d967c4f1acf9e40f36d95f2c46a78f0ff2e/LuckyBag2020-GOGO-ConfirmationEmail.jpg" /&#62;
&#60;img width="1090" height="1074" width_o="1090" height_o="1074" data-src="https://freight.cargo.site/t/original/i/c290054cd7b960c92e4257c542a3b4800e1ea085f7851d44f19cde45b3421e09/LuckyBag2020_RepeatPattern_RetinaTile.jpg" data-mid="69546765" border="0"  src="https://freight.cargo.site/w/1000/i/c290054cd7b960c92e4257c542a3b4800e1ea085f7851d44f19cde45b3421e09/LuckyBag2020_RepeatPattern_RetinaTile.jpg" /&#62;









</description>
		
	</item>
		
		
	<item>
		<title>Beautylish Year of the Rat Brush</title>
				
		<link>https://cafcafcreatif.com/Beautylish-Year-of-the-Rat-Brush</link>

		<pubDate>Wed, 06 May 2020 05:21:24 +0000</pubDate>

		<dc:creator>cafcafcreative: creative production / art direction/ illustration</dc:creator>

		<guid isPermaLink="true">https://cafcafcreatif.com/Beautylish-Year-of-the-Rat-Brush</guid>

		<description>Beautylish 
Lunar New Year Brush &#124;&#38;nbsp; Rat


	ABOUT THE PROJECT

Creative Producer: Christina Fung
Art Direction &#38;amp; Design: Christina Fung

Illustration: Steph Fung 

Photography: JJ Stratford
Copywriting: Kathryn Freitas-Seitz

Client: Beautylish

A yearly limited edition makeup brush to celebrate the Lunar New Year. We tapped Steph Fung to do the complete set of animals from the Chinese zodiac. The illustrations of each brush were then handed over to master Japanese brush artisans. So far 2 of the 12 brush designs have been released.


	
&#60;img width="2000" height="1061" width_o="2000" height_o="1061" data-src="https://freight.cargo.site/t/original/i/47d9543fd820043ed5a69dc5511fe92bdc35b959417057fb7666a7ef50653360/Beautylish_YearoftheRat_SalesPage_02.jpg" data-mid="69849311" border="0"  src="https://freight.cargo.site/w/1000/i/47d9543fd820043ed5a69dc5511fe92bdc35b959417057fb7666a7ef50653360/Beautylish_YearoftheRat_SalesPage_02.jpg" /&#62;
&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3474088222ebe6be60c72d4c34624765ef649616a937ee034bb133c6328fa5cc/BeautylishPresents_LunarNewYearRatBrush_RatReveal_IG_v2.jpg" data-mid="69849338" border="0"  src="https://freight.cargo.site/w/1000/i/3474088222ebe6be60c72d4c34624765ef649616a937ee034bb133c6328fa5cc/BeautylishPresents_LunarNewYearRatBrush_RatReveal_IG_v2.jpg" /&#62;
&#60;img width="2000" height="1253" width_o="2000" height_o="1253" data-src="https://freight.cargo.site/t/original/i/619b89739b041ac1d846643a55e1330ba27104bbe0a466f978abc0126d506c52/Beautylish_YearoftheRat_Teaser_Pink.jpg" data-mid="69849483" border="0"  src="https://freight.cargo.site/w/1000/i/619b89739b041ac1d846643a55e1330ba27104bbe0a466f978abc0126d506c52/Beautylish_YearoftheRat_Teaser_Pink.jpg" /&#62;
&#60;img width="2000" height="2660" width_o="2000" height_o="2660" data-src="https://freight.cargo.site/t/original/i/31d8ac3563c798aacd9b737163ca631594b3135d5163f70ade3dfdc148ccc4fa/Beautylish_YearoftheRat_FullBrush_Red.jpg" data-mid="69850087" border="0"  src="https://freight.cargo.site/w/1000/i/31d8ac3563c798aacd9b737163ca631594b3135d5163f70ade3dfdc148ccc4fa/Beautylish_YearoftheRat_FullBrush_Red.jpg" /&#62;
&#60;img width="2000" height="1416" width_o="2000" height_o="1416" data-src="https://freight.cargo.site/t/original/i/8694c4a3dec1f12e88b3b529e63a996931ff8a7ac5663314f9f205c77f3be419/Beautylish_YearoftheRat_Teaser_Red.jpg" data-mid="69849484" border="0"  src="https://freight.cargo.site/w/1000/i/8694c4a3dec1f12e88b3b529e63a996931ff8a7ac5663314f9f205c77f3be419/Beautylish_YearoftheRat_Teaser_Red.jpg" /&#62;
&#60;img width="1960" height="600" width_o="1960" height_o="600" data-src="https://freight.cargo.site/t/original/i/1a3a6cc72cb20a7e52f1d6ad22879ae8e8bc65758be5ec3cfe21192744bfaa5f/Beautylish_YearoftheRat_Banner.jpg" data-mid="69849555" border="0"  src="https://freight.cargo.site/w/1000/i/1a3a6cc72cb20a7e52f1d6ad22879ae8e8bc65758be5ec3cfe21192744bfaa5f/Beautylish_YearoftheRat_Banner.jpg" /&#62;









</description>
		
	</item>
		
		
	<item>
		<title>Chikuhodo Fuji Makie Brush Collection</title>
				
		<link>https://cafcafcreatif.com/Chikuhodo-Fuji-Makie-Brush-Collection</link>

		<pubDate>Wed, 06 May 2020 07:07:00 +0000</pubDate>

		<dc:creator>cafcafcreative: creative production / art direction/ illustration</dc:creator>

		<guid isPermaLink="true">https://cafcafcreatif.com/Chikuhodo-Fuji-Makie-Brush-Collection</guid>

		<description>Chikuhodo
Fuji Makie Brush Collection


	ABOUT THE PROJECT

Art Direction &#38;amp; Design: Christina Fung

Photography: JJ Stratford
Copywriting: Kathryn Freitas-Seitz

Client: Beautylish


I created a landing page to display this beautiful limited edition collection of brushes designed by Beautylish in collaboration with CHIKUHODO, a Japanese brush company known for their expertly-crafted handmade artisan brushes.




	&#60;img width="1362" height="721" width_o="1362" height_o="721" data-src="https://freight.cargo.site/t/original/i/7206bc2ec20c4e8a7bf39562b2305f70825a88a661c0c22aaa644e74eba4d3a6/Chikuhodo-Fuji-Brush-SalesPage01.jpg" data-mid="69856752" border="0"  src="https://freight.cargo.site/w/1000/i/7206bc2ec20c4e8a7bf39562b2305f70825a88a661c0c22aaa644e74eba4d3a6/Chikuhodo-Fuji-Brush-SalesPage01.jpg" /&#62;&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/7a17f1977c566746f513a6202c4164cf342bce219ff7d57d23b7d2e2d6d4f327/Beautylish-Chikuhodo-Fuji-Makie-Brush-Handles.jpg" data-mid="69856749" border="0"  src="https://freight.cargo.site/w/1000/i/7a17f1977c566746f513a6202c4164cf342bce219ff7d57d23b7d2e2d6d4f327/Beautylish-Chikuhodo-Fuji-Makie-Brush-Handles.jpg" /&#62;&#60;img width="1366" height="741" width_o="1366" height_o="741" data-src="https://freight.cargo.site/t/original/i/58001a9c6bb93a6b8e392d7b5419bcfb9ef3fb7c8f23d763e01a601a381d8b0a/Chikuhodo-Fuji-Brush-SalesPage02.jpg" data-mid="69856755" border="0"  src="https://freight.cargo.site/w/1000/i/58001a9c6bb93a6b8e392d7b5419bcfb9ef3fb7c8f23d763e01a601a381d8b0a/Chikuhodo-Fuji-Brush-SalesPage02.jpg" /&#62;&#60;img width="2000" height="3234" width_o="2000" height_o="3234" data-src="https://freight.cargo.site/t/original/i/de7aed732a2bd12e771b74af217054bbf55440bae0259d43c12861adae4274c7/Beautylish-Chikuhodo-Fuji-Makie-Brushes-on-Blue.jpg" data-mid="69857161" border="0"  src="https://freight.cargo.site/w/1000/i/de7aed732a2bd12e771b74af217054bbf55440bae0259d43c12861adae4274c7/Beautylish-Chikuhodo-Fuji-Makie-Brushes-on-Blue.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Good Molecules Super Seven</title>
				
		<link>https://cafcafcreatif.com/Good-Molecules-Super-Seven</link>

		<pubDate>Thu, 07 May 2020 07:27:45 +0000</pubDate>

		<dc:creator>cafcafcreative: creative production / art direction/ illustration</dc:creator>

		<guid isPermaLink="true">https://cafcafcreatif.com/Good-Molecules-Super-Seven</guid>

		<description>Good Molecules The&#38;nbsp;Super Seven



	ABOUT THE PROJECT

Creative Producer: Christina Fung
Designer: Katie Sarna
Copywriting: Kathryn Freitas-Seitz
Client: Beautylish

When Good Molecules launched its first seven products on Beautylish, I tasked my team with creating content that would help the customer choose the right products and then teach them how and when to use the products once they were purchased. 
For initial education, we created an online buyer’s guide. Once a customer had bought the bundle of producrs, they would receive a pamphlet in their order along with a follow-up email that linked them to more information about the products, what they were used for, when to use them, and how to incorporate them into their current skin care routines.




	
&#60;img width="1200" height="1986" width_o="1200" height_o="1986" data-src="https://freight.cargo.site/t/original/i/f417bf736263c8c6c5d99c7fa91f63929318a364123ae59fce414942d39ee593/2019-04-190_GoodMoleculesSuperSevenPostPurchase_Email-English.gif" data-mid="70009052" border="0"  src="https://freight.cargo.site/w/1000/i/f417bf736263c8c6c5d99c7fa91f63929318a364123ae59fce414942d39ee593/2019-04-190_GoodMoleculesSuperSevenPostPurchase_Email-English.gif" /&#62;
&#60;img width="1238" height="1899" width_o="1238" height_o="1899" data-src="https://freight.cargo.site/t/original/i/cf952e169fc86501a362f82d0eda8dabde3251b2d1576b1fe18d0b662acac335/GoodMoleculesSuperSeven_Brochure_v2.jpg" data-mid="70010401" border="0"  src="https://freight.cargo.site/w/1000/i/cf952e169fc86501a362f82d0eda8dabde3251b2d1576b1fe18d0b662acac335/GoodMoleculesSuperSeven_Brochure_v2.jpg" /&#62;









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	<item>
		<title>Beautylish Lucky Bag 2018</title>
				
		<link>https://cafcafcreatif.com/Beautylish-Lucky-Bag-2018</link>

		<pubDate>Wed, 06 May 2020 06:10:48 +0000</pubDate>

		<dc:creator>cafcafcreative: creative production / art direction/ illustration</dc:creator>

		<guid isPermaLink="true">https://cafcafcreatif.com/Beautylish-Lucky-Bag-2018</guid>

		<description>Beautylish 
Lucky Bag 2018



	ABOUT THE PROJECT
Creative Producer: Christina Fung
Art Direction: Christina Fung
Illustration: Steph Fung&#38;nbsp;

Design: Christina Fung, Steph Fung
Copywriting: Kathryn Freitas-Seitz
Client: Beautylish

At the end of every year, Beautylish puts together a mystery bag for sale that is shipped out in the coming new year. It is based on the Japanese new year tradition&#38;nbsp; fukubukuro and was started by Beautylish as a thank you to their customers and community. 

Every year, we work with a different illustrator to bring a theme to life. One of the most fun things about this project is that we get to create a custom wrapping paper and a hangtag for the products that come in the Lucky Bag. For the 2018 version of the Lucky Bag, I had the great pleasure of working with Steph Fung (no relation!). I love her cute illustrations and I had been waiting all year to be able to ask her if she would work on this project with me.

The theme of Lucky Bag 2018 was the Seven Lucky Gods of Japan. It was a really fun project to work on and I even turned Steph’s illustrations into gifs for the landing page. 





	
&#60;img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/21c64c5a50ed177135ac20f01b731fc4914cf34cbe880972f9a2ea45e4b3fc6f/treasureship.gif" data-mid="69851717" border="0"  src="https://freight.cargo.site/w/1000/i/21c64c5a50ed177135ac20f01b731fc4914cf34cbe880972f9a2ea45e4b3fc6f/treasureship.gif" /&#62;
&#60;img width="1952" height="6682" width_o="1952" height_o="6682" data-src="https://freight.cargo.site/t/original/i/cfc6d927c00df7d074048a0dda7facb3e134d2bd613f9d76cb5e82ccfdafd661/LuckyBag2018_salespage.jpg" data-mid="69851657" border="0"  src="https://freight.cargo.site/w/1000/i/cfc6d927c00df7d074048a0dda7facb3e134d2bd613f9d76cb5e82ccfdafd661/LuckyBag2018_salespage.jpg" /&#62;
&#60;img width="2000" height="2486" width_o="2000" height_o="2486" data-src="https://freight.cargo.site/t/original/i/2aa44eed473b0bee06bbc72cbf5cb377646b23a2ff758504846ea1b36be1030e/luckybag2018_packaging.jpg" data-mid="69853011" border="0"  src="https://freight.cargo.site/w/1000/i/2aa44eed473b0bee06bbc72cbf5cb377646b23a2ff758504846ea1b36be1030e/luckybag2018_packaging.jpg" /&#62;
&#60;img width="1200" height="2331" width_o="1200" height_o="2331" data-src="https://freight.cargo.site/t/original/i/45d1a4f06773a23debde384a91fa59d87426b03be20cd9d7a75131e345b679b1/LuckyBag2018_Email_Launch_English.jpg" data-mid="69851373" border="0"  src="https://freight.cargo.site/w/1000/i/45d1a4f06773a23debde384a91fa59d87426b03be20cd9d7a75131e345b679b1/LuckyBag2018_Email_Launch_English.jpg" /&#62;
&#60;img width="650" height="780" width_o="650" height_o="780" data-src="https://freight.cargo.site/t/original/i/50cab6403f69b8a7a9c3cae0cdfc296ac34d1ad2a34bac7f0bb8484e38999a98/Benzaiten.gif" data-mid="69851281" border="0"  src="https://freight.cargo.site/w/650/i/50cab6403f69b8a7a9c3cae0cdfc296ac34d1ad2a34bac7f0bb8484e38999a98/Benzaiten.gif" /&#62;
&#60;img width="650" height="780" width_o="650" height_o="780" data-src="https://freight.cargo.site/t/original/i/41a33127c758af87847707d0d3210bc4570a038850dcf14abdda5dc2542f3a80/Ebisu.gif" data-mid="69851282" border="0"  src="https://freight.cargo.site/w/650/i/41a33127c758af87847707d0d3210bc4570a038850dcf14abdda5dc2542f3a80/Ebisu.gif" /&#62;
&#60;img width="650" height="780" width_o="650" height_o="780" data-src="https://freight.cargo.site/t/original/i/5973f3876fdbe52e32bc04c327f2dcbe97b7c8cab04651f2d7724111216e3ba5/Bishamonten.gif" data-mid="69851714" border="0"  src="https://freight.cargo.site/w/650/i/5973f3876fdbe52e32bc04c327f2dcbe97b7c8cab04651f2d7724111216e3ba5/Bishamonten.gif" /&#62;









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	<item>
		<title>Charlotte Tilbury Smokey Eye Palette</title>
				
		<link>https://cafcafcreatif.com/Charlotte-Tilbury-Smokey-Eye-Palette</link>

		<pubDate>Sat, 09 May 2020 06:30:03 +0000</pubDate>

		<dc:creator>cafcafcreative: creative production / art direction/ illustration</dc:creator>

		<guid isPermaLink="true">https://cafcafcreatif.com/Charlotte-Tilbury-Smokey-Eye-Palette</guid>

		<description>Charlotte Tilbury&#38;nbsp;
Smokey Eye Palette



	ABOUT THE PROJECT

Creative Producer: Christina Fung
Art Direction &#38;amp; Design: Christina FungProduct Photography: JJ Stratford

Model Photography: Jenn Collins
Makeup &#38;amp; Hair: Jadyn Ngo
Copywriting: Kathryn Freitas-Seitz
Client: Beautylish

When Charlotte Tilbury released a limited edition smokey eye edition of her popular Instant Look in a Palette, I produced a campaign for Beautylish that included email marketing, homepage placement, a landing page, and a tutorial on how to create two different looks using this eye shadow palette. 


	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/79daeae37858576cd0a233922eb79333445c4e8875e7016e93bb0a665c3d0636/CT-SmokeyEye-SalesPage_01.jpg" data-mid="70277267" border="0"  src="https://freight.cargo.site/w/1000/i/79daeae37858576cd0a233922eb79333445c4e8875e7016e93bb0a665c3d0636/CT-SmokeyEye-SalesPage_01.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/35819d4e507848bce44475993ab020e0eacbf88bf7c8d809c93779b079024842/CT-SmokeyEye-SalesPage_02.jpg" data-mid="70277268" border="0"  src="https://freight.cargo.site/w/1000/i/35819d4e507848bce44475993ab020e0eacbf88bf7c8d809c93779b079024842/CT-SmokeyEye-SalesPage_02.jpg" /&#62;
&#60;img width="2983" height="3005" width_o="2983" height_o="3005" data-src="https://freight.cargo.site/t/original/i/9b8964647a6a0d28340c8d823f79ee4f88edb6c14c99a9d8d84b7bfce58c45f3/CT-SmokeyEye-Tutorial_01.jpg" data-mid="70275810" border="0"  src="https://freight.cargo.site/w/1000/i/9b8964647a6a0d28340c8d823f79ee4f88edb6c14c99a9d8d84b7bfce58c45f3/CT-SmokeyEye-Tutorial_01.jpg" /&#62;
&#60;img width="2983" height="2304" width_o="2983" height_o="2304" data-src="https://freight.cargo.site/t/original/i/7997cc2e72de6a0f5cb7b5e8fc4e572a7a5a9bfda4b7c66dd464d97a36d92f56/CT-SmokeyEye-Tutorial_02.jpg" data-mid="70275808" border="0"  src="https://freight.cargo.site/w/1000/i/7997cc2e72de6a0f5cb7b5e8fc4e572a7a5a9bfda4b7c66dd464d97a36d92f56/CT-SmokeyEye-Tutorial_02.jpg" /&#62;
&#60;img width="2990" height="4704" width_o="2990" height_o="4704" data-src="https://freight.cargo.site/t/original/i/472b522c5af8518a5d5367ccc6eed58af5c2585668112a978f5bdba11c829858/CT-SmokeyEye-Tutorial_03.jpg" data-mid="70275809" border="0"  src="https://freight.cargo.site/w/1000/i/472b522c5af8518a5d5367ccc6eed58af5c2585668112a978f5bdba11c829858/CT-SmokeyEye-Tutorial_03.jpg" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/49e1f80fd0d262ffe58ed50a016d1e69e3bde04407d7596c47ea2b9bb719d01c/CT-SmokeyEye-Model_02.jpg" data-mid="70275805" border="0"  src="https://freight.cargo.site/w/1000/i/49e1f80fd0d262ffe58ed50a016d1e69e3bde04407d7596c47ea2b9bb719d01c/CT-SmokeyEye-Model_02.jpg" /&#62;









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