Beautylish
Lucky Bag 2020
ABOUT THE PROJECT
Creative Producer: Christina Fung
Art Direction: Christina Fung
Design: Christina Fung, Rida Ilyas
Illustration: Dinara Mirtalipova
Copywriting: Kathryn Freitas-Seitz
Client: Beautylish
At the end of every year, Beautylish puts together a mystery bag for sale that is shipped out in the coming new year. It is based on the Japanese new year tradition called fukubukuro and was started by Beautylish as a thank you to their customers and community. For the 2020 version of the Lucky Bag, I had the pleasure of working with folk artist Dinara Mirtalipova.
The visual theme for this year’s lucky bag was the crane, which symbolizes longevity and good luck.
I used Dinara’s beautiful spot illustrations and pattern to create the landing page, and a thank you email that was sent to our customers who generously bought a bag to be donated to a teenager in need.
Creative Producer: Christina Fung
Art Direction: Christina Fung
Design: Christina Fung, Rida Ilyas
Illustration: Dinara Mirtalipova
Copywriting: Kathryn Freitas-Seitz
Client: Beautylish
At the end of every year, Beautylish puts together a mystery bag for sale that is shipped out in the coming new year. It is based on the Japanese new year tradition called fukubukuro and was started by Beautylish as a thank you to their customers and community. For the 2020 version of the Lucky Bag, I had the pleasure of working with folk artist Dinara Mirtalipova.
The visual theme for this year’s lucky bag was the crane, which symbolizes longevity and good luck.
I used Dinara’s beautiful spot illustrations and pattern to create the landing page, and a thank you email that was sent to our customers who generously bought a bag to be donated to a teenager in need.
