Lucky Bag 2020


Creative Producer: Christina Fung
Art Direction: Christina Fung
Design: Christina Fung, Rida Ilyas
Illustration: Dinara Mirtalipova 
Copywriting: Kathryn Freitas-Seitz
Client: Beautylish

At the end of every year, Beautylish puts together a mystery bag for sale that is shipped out in the coming new year. It is based on the Japanese new year tradition called fukubukuro and was started by Beautylish as a thank you to their customers and community. For the 2020 version of the Lucky Bag, I had the pleasure of working with folk artist Dinara Mirtalipova.

The visual theme for this year’s lucky bag was the crane, which symbolizes longevity and good luck.

I used Dinara’s beautiful spot illustrations and pattern to create the landing page, and a thank you email that was sent to our customers who generously bought a bag to be donated to a teenager in need.

 / christina fung / christina fung