Good Molecules The Super Seven


Creative Producer: Christina Fung
Designer: Katie Sarna
Copywriting: Kathryn Freitas-Seitz
Client: Beautylish

When Good Molecules launched its first seven products on Beautylish, I tasked my team with creating content that would help the customer choose the right products and then teach them how and when to use the products once they were purchased.

For initial education, we created an online buyer’s guide. Once a customer had bought the bundle of producrs, they would receive a pamphlet in their order along with a follow-up email that linked them to more information about the products, what they were used for, when to use them, and how to incorporate them into their current skin care routines.

 / christina fung / christina fung