Wayne Goss
The Luxury Lip Collection
ABOUT THE CAMPAIGN
Art Direction: Christina Fung
Design: Christina Fung
Photography: JJ Stratford
Client: Beautylish / Wayne Goss
We started to plan for the first cosmetics’ launch from Wayne Goss before the COVID-19 Shelter-in-Place orders were enacted. We had grand plans for a campaign shoot with models but we had to downsize our efforts for the safety of the team involved. The campaign still turned out beautifully and the launch was a success!
Art Direction: Christina Fung
Design: Christina Fung
Photography: JJ Stratford
Client: Beautylish / Wayne Goss
We started to plan for the first cosmetics’ launch from Wayne Goss before the COVID-19 Shelter-in-Place orders were enacted. We had grand plans for a campaign shoot with models but we had to downsize our efforts for the safety of the team involved. The campaign still turned out beautifully and the launch was a success!
![](https://freight.cargo.site/t/original/i/cb58c52fe7990633fa254737ab6d84464041b620e7e56cd52e01c3faacb3c849/WayneGoss_LipCollection_Final_Group_desktop.jpg)
Coming Soon Teaser
Wayne Goss had been working on a cosmetics line for years; he had hinted at it to his followers in previous years – but now it was finally going to be released! I wanted to tease the launch – no one knew what the products were going to be and I wanted to help drum up the intrigue and hype.
Wayne Goss had been working on a cosmetics line for years; he had hinted at it to his followers in previous years – but now it was finally going to be released! I wanted to tease the launch – no one knew what the products were going to be and I wanted to help drum up the intrigue and hype.
![](https://freight.cargo.site/t/original/i/79e33df28857d54759a0ed603c8b87d5a9310614fec2d716b6c774c9d2d4037b/WayneGoss-LuxuryLip-ComingSoon-Email-English.jpg)
![](https://freight.cargo.site/t/original/i/27e3a869fe3cc4be4a46e9c02a882936a7b6a5d8dfc58b235a82beadbfa97b4b/Screen-Shot-2020-05-01-at-10.13.18-AM.png)
Collection Launch
The collection launched with a longform sales page displaying the 3 products in the collection: lipstick, lip gloss, and lip pencil and featuring quotes from Wayne Goss himself.
The collection launched with a longform sales page displaying the 3 products in the collection: lipstick, lip gloss, and lip pencil and featuring quotes from Wayne Goss himself.
![](https://freight.cargo.site/t/original/i/df8e3e8be26ede4281a80d6eb2d732fdac7405a3518a5f39acf3ae639c83eda9/waynegoss_lip_salespage_screenshot01.jpg)
![](https://freight.cargo.site/t/original/i/67ca8be9bd3466838e9cbd5c67096917f611389388ec42bb15cfb8846551336f/waynegoss_lip_salespage_screenshot02.jpg)